1) The focus will shift from Marketing Automation tools to Sales Automation tools The past 5 years was owned by investments in Marketing Automation tools like Marketo, Pardot, Eloquoa, etc. All these companies either got acquired or went IPO. Now it’s Sales’ turn. The amount of investments pouring into Sales Automation and enablement tools is […]
Month: December 2014
Don’t get caught on auto-pilot…like I did
Every time this happens to me I swear it will never happen again and then it does. Thankfully it doesn’t happen too frequently (1 or 2 times a year) but when it does it reminds me that no matter how good you are at what you do or how many times you’ve had the conversation, […]