To this day, Sales is the least formally educated role in business. There are over 4000 colleges in the United States and you can still only get your degree in Sales in less than a handful of them. Most people get their degree in something else, realize how useless it is or that they can’t […]
Month: October 2016
Selling To Pleasure Or Pain
We’re all taught to dig for, find, and sell to pain. There’s nothing wrong with this approach other than the fact that people buy for pleasure, too. Most of us get stuck in the world of selling to pain when we sell to people below the “power line,” or to non-decision makers. These people are focused on today […]
Pick Up The Phone
The desktop office phone is going the way of older technologies like eight-tracks, VCR, tapes, CDs, and fax machines. It’s being replaced by smartphones and social media. Inside sales organizations are quiet ghost towns these days and the only background noise is the pitter patter of fingers typing away on keyboards. More and more executives are coming to […]