I couldn’t be more excited for SalesLoft’s upcoming Rainmaker19 conference held in Atlanta on March 11-13th. This is one of my favorite conferences of the year put on by one of my favorite companies. Their CEO Kyle and I connected back in the early days of both our businesses and I’ve been a huge fan […]
Month: February 2019
Time to Value
I’ve been paying attention to some of the recent data about the sales process and keep thinking about the concept of Time to Value (TTV). I’ve heard of it before but never put much thought into it until now. Here’s a good description of it by the Baremetrics Blog. The main definition is the amount […]
How I Made the Mental Shift with Social Selling
As a GenXer, when Social Selling hit the sales scene I thought it was a joke and yet another thing I was supposed to do to be successful in sales. Fantastic, add it to the list. The whole idea of tweeting and posting sounded and felt ridiculous to me. When I went off on my […]
Finally! A Contact Strategy That I Appreciate
There are three types of contact strategies in my experience: 1) Tailored: where you do research on a specific person or company and then craft multiple, relevant, and direct messages, 2) Targeted: where you segment contacts based on similar characteristics and develop messages that focus on their broad priorities or challenges, and 3) Templated: where you create various, […]