JB Sales PRO · Online sales training

Sales has changed. This is how you keep up.

Two proven programs. One practical sales system. AI prompt packs to put it to work.

The real-world systems and techniques John Barrows teaches reps at Salesforce, LinkedIn, and Amazon, on demand and built for individual sellers. No fluff and no theory.

$497/year
JB SALES PROMY COURSES
▶Filling the FunnelBuild pipeline with context, not noise.
  1. Know Your Equation
  2. Refine Your ICP
  3. Identify Trigger Events
  4. Sales-Ready Messaging
JB SALES PRODriving to Close10 lessons · Certification Meeting PreparationQuestioning SkillsObjective Negotiations

This is for you
“if”

You're serious about improving your process, not collecting more content.

  • You're tired of missing quota or winging your prospecting
  • You know you can sell, but you need a better structure
  • You want to use AI to sell faster without sounding like a robot
  • You're not getting real training at your job
  • You're hungry to grow and want to learn from someone who's done it

Everything you need to sell better

A focused membership for individual sellers who want a proven system and current tools.

Learn the system

  • Filling the Funnel and Driving to Close, on demand
  • The full content library of tactical sales lessons
  • Monthly workshop and webinar recordings
  • New content added as sales changes

Put it to work with AI

  • AI prompt packs for both programs to build your own sales operating system
  • Workbooks to complete the exercises
  • Faster research, messaging, and call prep with AI

Get direct access to John

  • Certification in both core programs
  • DM John on Instagram and get a reply within 24 hours
  • Members-only live Q&A with John after every webinar

The two core programs

The same two programs John has trained at Salesforce, LinkedIn, and Amazon, on demand, so you can work through them at your own pace and get certified in both.

01

Program one

Filling the Funnel

Build a pipeline of high-quality meetings with the right people at the right accounts, using email, cold calls, and AI-powered research.

  • 14 videos
  • The Prospecting Operating System
  • AI prompt pack
  • Certification
Explore the curriculum
  • Introduction
  • FTF1: Know Your Equation
  • FTF2: Refine Your Ideal Customer Profile
  • FTF3: Identify Your Trigger Events
  • FTF4: Know Your Personas
  • FTF5: Sales-Ready Messaging
  • FTF6: The AIDA Email, Quality Approach
  • FTF7: The AIDA Email, Quantity Approach
  • FTF8: The AIDA Call, Quality Approach
  • FTF9: The AIDA Call, Quantity Approach
  • FTF10: Creating Your Contact Strategy
  • FTF11: Build Your Brand
  • AI The Prospecting Operating System (AI Prompt Pack)
  • Certification
02

Program two

Driving to Close

Run discovery that uncovers real impact, control the meeting, negotiate, handle objections, and close deals faster.

  • 10 videos
  • The Deal Execution Operating System
  • AI prompt pack
  • Certification
Explore the curriculum
  • Introduction
  • DTC1: Meeting Preparation
  • DTC2: Questioning Skills
  • DTC3: Confirm and Control the Meeting
  • DTC4: Objective Negotiations
  • DTC5: Holding the Client Accountable
  • DTC6: Using Your JB Scorecard
  • DTC7: Objection Handling
  • AI The Deal Execution Operating System (AI Prompt Pack)
  • Certification

Hear it from the members

Verified reviews from sellers putting the system to work.

  • 300% over quota. Promoted twice.

    I got hired with no sales background and since enrolling in your program I have exceeded my quota by 300%. I've already been promoted 2x in 9 months. Thank you!

    Lauren Smiley Lauren SmileyEnterprise ADR · Rescale
  • Under 1 hour to an AI prospecting playbook

    JB doesn't waste time. In under an hour, he gave us a playbook to use AI to do deeper prospecting, uncover triggers faster, and personalize without slowing down. He's tactical, blunt, and knows what works in real sales situations. I've been selling tech for decades—and I'm walking away with new tools I'll actually use.

    Mike K. Mike K.Area Vice President · G2 verified review
  • A prospecting system that runs every day

    I now have an automated sales system which allows me to reach new prospects and customers daily.

    Gevorg S. Gevorg S.Founder · G2 verified review
  • Pipeline and revenue moving again

    JB Sales is helping me address a slower pipeline and build a healthier pipeline with more closings, increasing my top line revenue.

    Joe L.Small-business customer · G2 verified review

Frequently asked questions

What is included in the JB Sales PRO membership?

JB Sales PRO includes on-demand access to both signature programs, Filling the Funnel and Driving to Close, with certifications on each. The full content library of tactical sales tips, AI prompt packs for both programs (the Prospecting Operating System and the Deal Execution Operating System), workshop and webinar recordings updated monthly, and all future content updates.

How much does the JB Sales PRO membership cost?

JB Sales PRO costs $497 per year, billed annually.

Is the membership for individual sellers or teams?

JB Sales PRO is built for individual sellers. Teams run the same two programs as structured engagements instead, in person, remote or self-guided. See team training.

Are these the same programs taught to enterprise sales teams?

Yes. They're the same programs John has trained at Salesforce, LinkedIn, Amazon, and hundreds of other companies.

Does the membership include AI training?

Yes. Both programs include an AI prompt pack that walks you through building your own sales operating system for prospecting and deal execution.

How long does it take to complete the programs?

Most people finish both programs in about 10 hours, at their own pace. Filling the Funnel includes 14 videos and Driving to Close includes 10.

Can I watch on my phone or TV?

Yes. The portal has mobile and TV apps.

Do I get certified?

Yes. You can complete and certify in both programs.

Unlock the full membership

Both programs, both certifications, the full content library, and AI prompt packs. $497 per year.