I'm running a free Learning Lab on Wednesday April 15 at 11am ET.
The topic: Personas and Personalities in Sales
Most reps send the same message to every buyer. Same tone, same pitch, same follow-up. And then they wonder why half their pipeline goes dark.
The reality is that a CTO processes information completely differently than a VP of Sales. A Driver personality needs a different approach than an Analytical. If you can't read the room before you walk into it, you're leaving deals on the table.
On April 15 I'm breaking down exactly how to map your buyer personas, read personality types, and adjust your approach in real time. I'm also going to show how AI tools can surface these patterns across all your conversations automatically so you're not guessing every time.
It's free. It's live. And there's a members-only Q&A after for JB Sales Pro members.
I'm also giving every live attendee the Executive Priority Sheet. It maps priorities across 9 industries and 8 C-suite roles so you know exactly what matters to the person you're selling to. You only get it if you show up live.
JB