The Learning Lab

Free workshop next week: Quality Outreach

June 10, 2026

I'm running a free live workshop next Wednesday, June 17th on executing quality outreach, both email and phone, in a world flooded with AI-generated messaging.

Personalization at scale is an oxymoron. When everyone is using AI to personalize, the noise goes up, not the bar. The reps still getting responses aren't personalizing more. They're being more relevant.

I’m going to break down what quality outreach actually looks like in 2026, how to structure emails and calls that get responses, and how to use AI for research and prep without outsourcing your thinking.

I'm also sharing prompt packs for creating quality email and phone outreach that you can plug into whatever AI tool you use. You have to be there live to get them. There will be no recording or replay for non-JB Sales Members.

This one is sponsored by Insightly CRM, which is one of the best systems I’ve come across for small to mid-sized teams.

​Register for the free workshop here.​

If you're willing to put in the effort, I can show you the approach. Let’s #MakeitHappen

JB

← All issues