This Thursday at 12 PM ET, I’m running a free live training where we’ll be going deep on one of the biggest problems in outbound sales today: the personalization vs. relevance trap.
Too many reps are still confusing personal touches with meaningful messaging. A fun fact from LinkedIn might show effort, but if it’s not tied to what the buyer cares about, it’s a waste of everyone's time.
Here’s what we’ll cover:
- The difference between fake personalization and actual relevance (with real examples)
- Why “quality vs. quantity” is the wrong debate—and how to strike the right balance
- A step-by-step framework for building sales-ready messaging you can actually scale (even with AI)
- How to use this framework to train ChatGPT to generate personalized and relevant messaging that converts
Bonus: I’m giving away my 2025 Executive Priority Sheet - something I’ve built over years of research. It breaks down the top priorities of the top executives in the top industries, year over year. But here’s the catch: you only get it if you show up live.
This session WON’T be recorded for non-members, so if you want the insights (and the giveaway), be there.
Let’s #MakeItHappen
JB