The Learning Lab

RSA Security (3.4X pipeline growth)

December 19, 2025

Here’s a photo of RSA Security Global CRO Dave Govan.

“You helped us grow pipeline 3.4X. We’re talking about a billion dollar pipeline.”

“I want to thank you for that, JB. I'm a very satisfied client. Your sales trainings have the most creative ideas and comprehensive strategies I’ve seen on prospecting, selling, and cross-selling right now.” - Dave Govan

Want in?

Right now you save 55% OFF Pro Membership as a gift for joining the Challenge:

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When you join, you’ll experience Live Sales Coaching and “Deal Review” sessions with me each month, plus daily Private Instagram DM access to me (for free) as a bonus.

If the CRO of a multi-billion dollar company believes in this program...

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Here’s the hard truth:

You are not going to get this type of coaching and training from your manager.

That’s why sellers come to me.

I show you exactly how to fill your funnel, close important deals on your terms, master your mindset, and achieve financial freedom…

…Without burning out, or losing your soul.

Backed by 30+ years of experience, 10k success stories, and over $200M in B2B deals Closed-Won.

Now you can go it alone.

But in my experience, that is the slowest and most painful path to success.

No one is there to answer your questions, help you when you get stuck, or share complex deal solutions.

And few (if any) folks are there to hold you accountable and celebrate your wins.

So if you want to rapidly grow your pipeline and close bigger deals with a repeatable system and my personal support like Dave and 10,000 other members…

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Reminder: This offer expires after the first 30 new members.

After that, the price doubles.

See you on the inside,

John

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