The Learning Lab

Tomorrow at 11 am ET

April 14, 2026

Quick reminder. Tomorrow (Wednesday April 15) at 11am ET I’m running a free Learning Lab on Personas and Personalities in Sales.

Here’s what I’m covering:

  • How to map the power line so you know who actually makes the decision.
  • How to read someone’s personality from their communication style before you ever meet them.
  • How to adjust your pitch, your follow-up, and your negotiation based on who you’re talking to.
  • A live demo of how AI can surface persona patterns across all your sales conversations.

If you’re a JB Sales Pro member, there's a live Q&A where I’ll help you map your specific buyers. Separate registration is required (check out the LIVE EVENTS section in the Membership for the registration link)!

​Register for the, if you haven't already.

See you there.

JB

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