The Learning Lab

Tomorrow at 11 AM ET: My favorite module

May 19, 2026

I’m hosting a live event tomorrow at 11:00am ET where I’ll be giving away the main component of my Filling the Funnel program – my Sales-Ready Messaging formula.

This is the formula I’ve worked on for the past 10 years and trained thousands of reps and clients on how to leverage to create more relevant and personalized messaging that drives results in their outreach efforts.

It’s become even more relevant and effective in the world of AI.

Everyone thought AI was going to solve the “garbage in, garbage out” problem with data and messaging but it’s actually made it exponentially worse. It’s why all cadence messaging sounds the same and “hits hard.”

This formula will help you align the specific components and value of your solution to the specific priorities, challenges and trigger events of your target personas so you can create multiple messages to feed into any AI system and generate far more relevant and personalized messaging.

I’m also going to be sharing how I use this formula to help align Sales and Marketing and build the business acumen of reps along the way.

This webinar WILL NOT BE RECORDED (for non-JB Sales Members) so you’ll need to show up live.

​Join me tomorrow and spread the word

← All issues