Quick question: where does your AI get its messaging from?
If the answer is "our website" or "our marketing material," that's the problem.
AI outreach tools are only as good as what you feed them. And right now, most companies are feeding them marketing copy that was written for audiences, not individuals. The output sounds polished. It also sounds like a brochure.
I've seen this play out hundreds of times across all the companies I’ve trained. They go one of two routes when it comes to messaging and cadences:
- Marketing locks down the cadence tools, writes all the messaging, and gives reps zero autonomy. Reps push buttons like robots.
- Reps are allowed to do whatever they want. Six months later, nobody can tell you what's working.
Both approaches miss the same thing: Sales-Ready Messaging (that works!)
This is the piece that aligns sales, marketing, and product. It's the linchpin of my entire Filling the Funnel program, and it consistently produces the biggest results of any module I teach.
I'll walk through the exact formula, show real examples, and break down why this is the fix for the garbage in, garbage out problem that AI made worse next Wednesday, May 20th at 11:00am EST as part of my JB Sales Learning (outloud) Lab Series.
Here's the catch: this session will NOT be recorded for non-members. If you're not a JB Sales client of Pro/Elite Member, the only way to get this is to show up live.
(If you are a member, the recording will be on your membership site after.)
REGISTER HERE and help spread the word
See you next week!