STOP WASTING TIME ON THE WRONG ACCOUNTS
Learn How to Build and Tier Your Ideal Customer Profile (ICP) So You Know Where to Focus and Why.
🔥 Increase your conversion rates, cut the noise, and start targeting the accounts that actually move the needle.
👉 LIMITED TIME OFFER Just $49 (or free with Membership)
“Before this training, I was sending the same generic emails to every account in my territory. Now I know who’s worth chasing — and how to reach them.”
— Maya B., SDR at HR Tech Company
“ICP and tiering used to feel fluffy. This made it crystal clear. I’ve booked more meetings this month just by getting focused.”
— Leo G., AE at Series A SaaS
“John’s approach helped my team stop chasing ghosts. We now have a clear system for prioritizing accounts and aligning our outreach to what actually matters.”
— Stacy N., VP of Sales, B2B Software
MOST REPS DON'T FAIL BECAUSE THEY AREN'T TRYING HARD.
They fail because they’re going after the wrong people.
If your team is chasing “good enough” accounts instead of laser-targeting your ideal ones, you’re burning time and pipeline.
In this practical, no-fluff session, I’ll show you how to:
🔷 Build your Ideal Customer Profile the right way (not just revenue and headcount)
🔷 Create Tier 1, 2, and 3 account segments to guide your outbound
🔷 Personalize AND scale outreach with way less guesswork
This is the targeting strategy top-performing sales teams use — and now you can too.
WHAT YOU'LL LEARN
🔷 What really makes a company ideal (beyond industry and size)
🔷 How to tier accounts to focus your effort where it counts
🔷 Why personalization without relevance is a waste of time
🔷 How to find and track ICP data using free and paid tools
🔷 When to go deep (Tier 1) and when to go wide (Tier 2)
WHAT YOU GET
🔷 30-minute tactical training video
🔷 Downloadable Ideal Customer Profile worksheet
🔷 Account tiering framework (Tier 1, 2, 3)
💥 Bonus: Live examples of targeting strategies reps are using right now
WHO THIS IS FOR
🔷 APPOINTMENT SETTERS (SDRs and BDRs)
For outbound reps who need to prioritize the right accounts and stop wasting time on low-converting prospects.
🔷 FULL CYCLE SALES (AEs)
For Account Executives who want to focus their pipeline on high-probability targets and close bigger, better deals.
🔷 SALES LEADERS
For managers and leaders looking to give their teams a clear, repeatable targeting strategy that drives results.