GREAT REPS DON'T JUST ASK QUESTIONS
They Ask Questions That Get Deals Unstuck.
🔥 Learn how to uncover urgency, drive better conversations, and close more by mastering the art of impact-based discovery.
👉 LIMITED TIME OFFER. Just $79 (or free with Membership)
“This flipped my entire approach to discovery. I ask fewer questions, but get WAY better answers.”
— Malik G., AE at IT Services Company
“Adding the word ‘impact’ into my questions changed the tone of my meetings. It opens up real business pain.”
— Rachel B., SDR at SaaS Startup
“Every manager on my team uses this to coach discovery now. Our pipeline has more urgency — and fewer dead deals.”
— Dan C., VP of Sales, Martech
WE ALL KNOW DISCOVERY MATTERS - BUT ASKING SURFACE-LEVEL QUESTIONS DOESN'T CLOSE DEALS
This session teaches you how to go beyond “What keeps you up at night?” and into the real business impact of your buyer’s problems. Because if you don’t uncover the cost of doing nothing, your deal’s already in trouble.
You’ll walk away with a full playbook of impact-driven questions, a discovery structure that actually builds urgency, and the confidence to lead executive-level conversations.
WHAT YOU WILL LEARN
🔷 What impact questions are — and why they outperform ROI-based talk tracks
🔷 How to frame discovery around 3–4 key problem areas (Gong-backed strategy)
🔷 How to create tailored impact questions for CROs, VPs of Sales, and Enablement
🔷 How to ask deeper follow-ups without going off-script
🔷 How to justify every question you ask with purpose — and earn better answers
🔷 The difference between pain, problem, and impact — and how to find each
BONUS TOOLS with this Bundle:
💡 “Impact Question” worksheet by persona and industry
💡 Problem-Oriented Topic Builder (Google Sheet)
💡 ChatGPT Prompt Thread to create impact-based discovery flows
WHAT YOU GET
🔷 30-minute deep-dive on value-based discovery
🔷 Impact Questions Worksheet
🔷 Persona-Driven Discovery Guide
🔷 “Why You’re Asking” Script Builder (to overcome question pushback)
💥 Bonus: AI-Powered Prompt Kit for Impact Conversation Planning
WHO THIS IS FOR
🔷 APPOINTMENT SETTERS (SDRs and BDRs)
For reps who want to ask sharper questions in qualification calls and uncover urgency before the AE even shows up.
🔷 FULL CYCLE SALES (AEs)
For sellers who want to lead discovery like a boss — with questions that dig into real business impact, not surface-level pain.
🔷 SALES LEADERS
For managers who want their team asking questions that get to the “why now” — not just filling in MEDDIC boxes.
🔷 ACCOUNT MANAGERS & CUSTOMER SUCCESS
For CS pros who want to uncover what’s changing in the business — and tie it to retention, expansion, or cross-sell conversations.