TALK TO THE RIGHT PEOPLE. SAY THE RIGHT THINGS.
Learn How to Understand and Align with Buyer Personas That Actually Buy.
🔥 Increase response rates, drive urgency, and earn the right to sell — by showing you actually give a shit about their role.
👉 LIMITED TIME OFFER! Just $49 (or free with Membership)
“I used to open every call with ‘What are your goals this year?’ Now I walk in with a specific POV for their role. Totally changes the dynamic.”
— Samantha D., SDR at AI Startup
“Understanding the difference between above/below the power line helped me finally connect with VPs instead of getting pushed down to managers.”
— Aaron B., AE at SaaS Company
“This is the module I make every new rep on my team complete in week one. It sets the tone for relevant, strategic selling.”
— Jason M., VP of Sales, Tech Industry
YOU DON'T HAVE TO BE AN EXPERT IN YOUR BUYERS JOB
But you better understand what matters to them — or your outreach will miss the mark.
This session helps you identify the different personas in your sales process and speak their language.
No more “tell me about your priorities” — you’ll walk in with a point of view that earns trust from the jump.
WHAT YOU'LL LEARN
🔷 What makes a “persona” and why it’s more than just a title
🔷 The “power line” and how to speak to execs vs. users
🔷 The right way to research a persona
🔷 How to uncover urgency by aligning with executive-level priorities
BONUS Insights from this Bundle:
💡 “Above the power line” vs. “below the power line” messaging tips
💡 How to use Executive Priority research to frame your outreach
💡 Persona-based messaging examples you can plug into your emails + calls
WHAT YOU GET
🔷 30-minute persona mastery video
🔷 JB Sales “Power Line” framework
🔷 Downloadable Persona Research worksheet
🔷 Persona-to-Messaging alignment cheat sheet
💥 Bonus: Executive Priorities Resource (2024 Edition)
WHO IS THIS FOR
🔷 APPOINTMENT SETTERS (SDRs and BDRs)
For outbound reps who need to tailor their outreach based on the priorities and language of different buyer personas.
🔷 FULL CYCLE SALES (AEs)
For reps looking to drive deeper discovery conversations and align proposals with what decision-makers actually care about.
🔷 SALES LEADERS
For leaders who want their teams to build trust faster, drive urgency, and navigate multi-threaded deals more effectively.
🔷 ACCOUNT MANAGERS & CUSTOMER SUCCESS
For post-sale teams aiming to align with customer priorities and expand accounts by speaking the language of key stakeholders.