STOP SENDING COLD EMAILS
Use Trigger Events to Make Every Outreach Timely, Relevant, and Impossible to Ignore.
🔥 Learn how to track, interpret, and act on sales trigger events so you’re never guessing when to reach out again and you'll always have a reason.
👉 LIMITED TIME OFFER! Just $29 (or get it free with Membership)
“I stopped chasing cold leads and started booking meetings just by timing my emails around funding announcements. Total flip.”
— Dani R., SDR at Fintech Startup
“I’ve got trigger templates ready for product launches, new hires, and layoffs. They’re my secret weapon for relevance.”
— Chris P., AE at Cybersecurity Firm
“This helped my team scale personalization without slowing down. Now we strike when the timing is right — and it’s paying off big.”
— Tom L., Director of Sales, Mid-Market SaaS
MOST OUTREACH FAILS BECAUSE IT'S GENERIC AND POORLY TIMED
This training shows you how to fix both — with one simple shift.
Trigger events are your unfair advantage. When you know what to look for and how to act on it, you’ll book more meetings and write better messages — in less time.
In this tactical session, I’ll walk you through how to:
🔷 Identify the trigger events that matter most to your prospects
🔷 Create pre-built outreach templates that convert
🔷 Turn LinkedIn, Google Alerts, and your CRM into lead-gen machines
WHAT YOU'LL LEARN
🔷 What sales trigger events are — and why they’re a game-changer
🔷 The 5 trigger types you should track across every account
🔷 How to personalize outreach using M&A, hiring, funding, and more
🔷 Where to find trigger events (free + paid tools)
🔷 How to build messaging templates for each event
BONUS TIPS + Resources from this Bundle:
💡 How to Prospect into Tier 1 Accounts (John’s full workflow)
💡 How to Use Google Alerts for Trigger Events
💡 Daily Prospecting Routine (LinkedIn post breakdown)
WHAT YOU GET
🔷 30-minute tactical training video
🔷 Downloadable Trigger Events worksheet
🔷 Sample trigger-event email templates (M&A, job changes, launches)
🔷 Curated tip videos + workflows tied to this topic
💥 Bonus: A sneak peek at JB’s Sales Navigator Saved Search strategy
WHO THIS IS FOR
🔷 APPOINTMENT SETTERS (SDRs and BDRs)
For prospectors who want to time their outreach perfectly using real-world events — not just cold lists.
🔷 FULL CYCLE SALES (AEs)
For sales reps looking to book more meetings by striking when accounts are most likely to engage.
🔷 SALES LEADERS
For leaders who want their teams to use smarter, trigger-driven strategies to boost response rates and pipeline velocity.
🔷 ACCOUNT MANAGERS & CUSTOMER SUCCESS
For customer success and account managers focused on identifying upsell and cross-sell opportunities triggered by client growth, leadership changes, or funding events.