Portrait of John Barrows

About John

John Barrows is the founder and CEO of JB Sales. He helps sales leaders decide whether to retrain, rebuild, or replace their teams for the AI era. For 25+ years he's worked with the world's most demanding sales organizations, including Salesforce, LinkedIn, Google, Amazon, and Okta, building the frameworks that became Filling the Funnel and Driving to Close.

Today he advises CROs and VPs of Sales on AI readiness, team restructuring, and go-to-market strategy, drawing on exposure to every type of B2B sales organization over that span.

John believes sales is a science, not a personality contest. His training focuses on the fundamentals that hold up regardless of what the market or the technology does next.

He's been featured in Forbes, Harvard Business Review, Inc., Fortune, Entrepreneur, and the Boston Business Journal. He's the host of Make It Happen Mondays, author of I Want to Be in Sales When I Grow Up, and an LP at GTMfund.

Recognition & awards

2×

Game-Changing Sales Influencers You Should Be Following

Top 30

Social Salespeople in the World

3×

LinkedIn Top Voice in Sales · LinkedIn Insider

Featured in

This Solo Consultant Trains Some of the Fastest Growing Companies in the World

Why Salespeople Get No Respect (and Why it Needs to Change)

Salesforce: Relax on the Robots

The reason behind the work

My “why”

To elevate the people and profession of sales by sharing my evolving experience with anyone willing to put in the work, so they can achieve whatever level of freedom and success they want, live a meaningful life, and make a positive impact on the world.

John Barrows coaching a small group of SDRs

Values

Family firstMy family is my #1 priority. Period.
Care (give a shit)I can't get you to care, but when you do, I'll give you everything I have so you can get to whatever level of success you want.
Make it happenThis is about getting shit done and not waiting for someone else to tell you what to do. Figure it out!
AuthenticityAuthenticity matters more now than ever, especially in the world of AI. Being fake takes too much energy.
+1%I try to get 1% better every day. I don't always get there, but it's always the goal.
FreedomMoney doesn't buy happiness, but it gives you the freedom to find it. That's why sales done right is one of the greatest professions in the world.

Ready to

Work with John?

Whether you need a strategic partner for your leadership team, training for your sales reps, or a keynote for your next event, the place to start is a conversation.

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