Keynotes
100+ keynotes for sales teams at Salesforce, LinkedIn, Google, and Okta.
John Barrows delivers keynotes that change how sales teams think, communicate, and perform. Whether he's opening a sales kickoff (SKO), leading a revenue kickoff (RKO), or addressing a conference, every session combines fresh perspective with practical ideas teams can apply immediately.
100+ keynotes Spoken at Dreamforce and HubSpot INBOUND
Every keynote is tailored to your audience, your event, and what you need your team doing differently afterward.
Opening a sales kickoff or all-hands Continuous Growth Mindset or The Age of the Sales Rep. Sets the tone for the whole event.
A skills block inside an SKO or QBR Sales Ready Messaging or Objective Negotiations. Reps leave with something they built.
A leadership offsite or enablement launch Objective Negotiations, or a custom session from the training programs below.
John speaks at sales kickoffs (SKO), revenue kickoffs (RKO), national sales meetings, sales conferences, partner and customer summits, leadership offsites, annual planning meetings, quarterly business reviews (QBR), all-hands meetings, and enablement launches.
Pick the talk that fits your event. Each one is labelled with its format and the event it suits best.
The traits that kept companies growing through the most disruptive years in business, and how your team can build them.
Best for opening a sales kickoff (SKO) or revenue kickoff (RKO).
The fundamentals of sales haven't changed, and everything around them has. A framework for testing new approaches and keeping what works.
Best for events built around AI and the changing role of the rep.
A messaging framework sales and marketing both use, so reps stop writing their own and start booking meetings.
Best for a skills block at an SKO, or a quarterly business review working session.
A common language for negotiation and deal health that sales leaders can measure and coach.
Best for sales leadership sessions and deal review blocks.
Beyond the four keynotes above, John delivers one to two hour sessions pulled from his two core programs, Filling the Funnel and Driving to Close. Every session is customized to your team, your event and the outcome you need.
What it is Deals that stall at “this looks great, let’s revisit next quarter” are missing a reason to act. This session shows teams how to find the cost of doing nothing, tie it to a trigger event and a priority the buyer already owns, and build a timeline the buyer agrees to.
Who it is for Account executives, sales managers and sales leaders. Best as a skills block at a sales kickoff (SKO) or as a pipeline review working session.
Outcome Every rep leaves with a cost of inaction worksheet built on one of their live deals, plus the questions that surface urgency on the next call.
What it is Buyers show up having done their own research with AI, and “tell me about your business” costs a rep credibility in the first minute. This session teaches reps to build three hypotheses from trigger events, industry trends and persona priorities, then test them with impact questions that get buyers talking.
Who it is for Account executives, SDRs moving into closing roles, and teams moving upmarket. Best for revenue kickoffs (RKO), new hire cohorts and enablement launches.
Outcome A hypothesis led discovery plan for one target account: three hypotheses and three impact questions, ready to use.
What it is Most objections are predictable, yet most teams still handle them on the fly. This session gives reps a repeatable way to uncover the real concern behind an objection, respond with confidence, and ask for a decision without pushing.
Who it is for Account executives, account managers and frontline sales managers. Best as a skills block at an SKO or a late stage deal review session.
Outcome The team builds a shared playbook for the five objections they hear most and leaves with a closing approach they can run this quarter.
What it is Buyers check a rep on LinkedIn before they accept the meeting, and AI tools now summarize what they find. Taught by a three time LinkedIn Top Voice in Sales, this session shows sellers how to turn a profile into a resource for buyers, build a light content routine with AI, and engage in a way that creates inbound interest.
Who it is for SDRs, BDRs, account executives and sales leaders. Works for all hands meetings and conferences with mixed roles.
Outcome A rewritten LinkedIn headline and About section, plus a 30 day posting and engagement plan.
From keynotes, kickoffs and conference sessions.
His session was one of the highest rated of the entire conference. Everyone left with actionable tools to go home and crush quota.
I hired John with high expectations and he completely exceeded them. He trained my SDRs, ISDRs, AEs and managers and the session was terrific. I have been a part of many sales training programs in my career and this was by far the best.
Some of the most senior team members have said this is the best training they have ever had.
Pick the option that fits your event.
One hour, or two hours with a workshop attached. The two hour option is the blended keynote plus workshop format.
$5,000 for one hour
$10,000 for two hours
Any of the topics, and more.
Starting at$30,000
Travel and expenses not included
Yes. Kickoffs are a core use for these keynotes, either as the opening session that sets the tone for the event or as a skills block inside the agenda. Virtual and onsite options are both available.
An inspirational keynote shifts how a room thinks about change, growth and the future of selling. A tactical keynote teaches a specific skill or framework and includes a team exercise that produces a deliverable the team keeps. John delivers both, and a combined keynote plus workshop.
Pick inspirational to open the event and set the tone, tactical to build a specific skill, or book both as a keynote plus workshop. Tell him the audience and what you need them to do differently afterwards and he will recommend the fit.
Yes. A quarterly business review (QBR) is usually an internal working meeting rather than a keynote slot, so for those he opens the session with a shorter keynote or runs a working session on messaging or negotiation. For sales conferences, partner and customer summits and leadership offsites he delivers a full keynote.
A virtual keynote is $5,000 for one hour or $10,000 for two hours with a workshop attached. An in-person keynote starts at $30,000, with travel and expenses not included.
Yes to both. Virtual keynotes run one or two hours and cover any of the core topics, and virtual sessions include the same interactive elements and team exercises as onsite events.
Yes. John starts with a call with your leadership team to understand the purpose of the event, the outcomes you want and any specific challenges to address. From there he customizes the content, the format and the time for delivery.
The earlier the better. The start of the calendar year is heavy with kickoffs and those dates book out the fastest. For events after the first calendar quarter, book 30 to 60 days in advance to leave enough time for planning and customization.
Three primary areas: AI transformation in sales, the future of the sales profession, and the fundamental skills that separate top performing reps and leaders from the rest. The four headline keynotes are above, and four further sessions are drawn from the Filling the Funnel and Driving to Close programs.
Most keynotes are either inspiring but impractical, or tactical but forgettable. These are built to do both: shift how your team thinks about selling and give them specific tools they can use the following Monday. Every one includes frameworks the team leaves with, not motivation that fades by the flight home.
Sales organizations at Salesforce, LinkedIn, Google, Amazon, Okta and hundreds of other B2B companies in the United States and internationally. He appears regularly at sales kickoffs, revenue summits and leadership offsites for both enterprise and high growth SaaS companies.
Ready to
Tell him the event, the date, the audience, and what you need them to do differently afterward. That's the whole brief.