Sales leadership advisory
A plan your team can actually execute.
You do not need another consultant with a slide deck. You need someone who has been in the room, seen what works across hundreds of sales organizations, and will tell you the truth about what needs to change.
Your CRO is demanding results. Your team needs a clearer path. AI is changing the sales motion faster than most organizations can respond.
You are accountable for the number, the team and the plan, but every answer seems to come from a vendor selling one more tool.
Your reps are either scared of AI or using it without a shared system. Activity is changing, but performance is not.
You have tried training, sat through vendor pitches and read the predictions. None of it gave you a plan the team could execute on Monday morning.
Diagnose the sales motion, rebuild what is not working and put the new plan into practice.
Deep dive into your sales motion, team structure, AI readiness and pipeline health. You get a written diagnostic and priority framework that tells you exactly where to focus.
Strategic working sessions to rebuild what is broken across messaging, process, enablement and AI integration. We build the plan together so your team owns it.
Put the plan into practice. John stays in the room to pressure-test, course-correct and make sure it sticks. You leave with a 90-day forward plan.
Direct access, clear decisions and the operating plan to keep momentum after the engagement.
Practical outcomes from leaders who put the work into practice.
An AI playbook in under an hour
JB doesn't waste time. In under an hour, he gave us a playbook to use AI to do deeper prospecting, uncover triggers faster, and personalize without slowing down. He's tactical, blunt, and knows what works in real sales situations.
Practical AI training on real prospects
John is knowledgeable about which AI tools actually provide value to sales professionals in their daily lives. It was more than a didactic training where he took my team through practical scenarios using the tools to get to some of our actual prospects.
20% growth across every KPI
The results speak for themselves with over 20% growth across all KPIs.
Win rate up. Cycle time down.
This quarter we are seeing 20% lift in win rate, deal size up 30% and time to close down 10%.
Sales is a science, not a personality contest.
John helps sales leaders decide whether to replace or rebuild their teams for the AI era. He has worked with demanding sales organizations including Salesforce, LinkedIn, Google, Amazon and Okta, building the frameworks that became Filling the Funnel and Driving to Close.
Today he advises CROs and VPs of Sales on AI readiness, team restructuring and go-to-market strategy. His work starts with the fundamentals that hold up no matter what the market or technology does next.
The advisory is designed for VPs of Sales and sales enablement leaders caught between pressure from above and a team that is not performing below. It is for leaders who have tried training programs and vendor pitches and still do not have a plan they can execute.
The three-month engagement includes eight 90-minute sessions with John, a written diagnostic of your sales motion and AI readiness, a priority framework, a 90-day forward plan, 12 months of access to the full JB Sales training library, and direct access to John between sessions.
The advisory starts at $35,000 for the full three-month engagement. Every engagement is scoped to the sales organization and leadership team.
One VP of Partnerships reported a 20% lift in win rate, a 30% increase in average deal size and a 10% reduction in time to close after focused fundamentals work. Results depend on the organization, the starting point and how consistently the plan is executed.
The engagement is built around your specific sales motion, team and challenges. John brings experience from hundreds of sales organizations and works with leaders to identify what needs to change rather than applying a pre-built methodology.
Ready to move
Start with the sales motion you have today. John will help you determine what to retrain, rebuild or replace.