FEATURE ARTICLE

Podcast 204: Scott Gillum on Personality-Based Marketing as The Next Level of ABM

Our guest this week is Scott Gillum, CEO and founder of Carbon Design, who talks about what makes a good salesperson and what makes a good buyer, how personality-based marketing can be utilized, how to conduct solid research on brands and people, and also share their differing thoughts on the role of the SDR.

JOHN BARROWS
scott gillum personality-based marketing

Our guest this week is Scott Gillum, CEO and founder of Carbon Design, who talks about what makes a good salesperson and what makes a good buyer, how personality-based marketing can be utilized, how to conduct solid research on brands and people, and also share their differing thoughts on the role of the SDR. Scott and John also discuss different selling methods and models in this enlightening conversation.

Follow the podcast:

Subscribe on iTunes.

Subscribe on Spotify.

If you prefer to watch than to listen, here’s the full video:


That’s a wrap. Join us next time!

If you made it this far, you’re the best. Thanks for reading and listening to this podcast. We hope you gained a ton of value from it and will listen in next week too. Don’t forget to check out our recent podcast episode highlights too.

If you have some feedback for us, connect with us on LinkedIn. And don’t forget to share the podcast on social media.

Thank you to our sponsors Chili Piper, Proposify, Rise, SalesLoft, and Vidyard

 

MORE POSTS VIEW ALL