Make It Happen Mondays Podcast

10: Engaging and getting responses from new prospects

August 3, 2017

This episode of Make It Happen Mondays covers how sales reps can engage executives and new prospects in a crowded inbox by moving beyond single customized emails toward a multi-touch contact strategy that uses email, social, phone and other channels together. It also explains why generic top-down templated outreach is failing, how to build a story-driven contact plan for target accounts, and how to adjust tactics for SMB versus enterprise prospecting.

What you can take from it

Executive engagement strategiesMulti-touch contact plansAccount-based sellingSales messaging and storytellingSMB versus enterprise prospectingCall-to-action techniques

Questions this episode answers

What is the best way to get a response from an executive prospect?

The episode argues that no single channel works on its own, and instead recommends building a coordinated contact strategy across email, social media, phone calls and voicemail so the prospect encounters the same message repeatedly in different places. It also stresses researching the account first and building a specific story about why that executive should care, rather than sending a generic pitch.

Why do generic sales emails to executives not work anymore?

According to the discussion, executives receive dozens of nearly identical emails a day offering a quick value proposition and asking who the best contact is, which makes them easy to ignore. The episode explains that messages which reference something specific about the company or the executive's own statements get far better responses than templated outreach sent at scale.

How many times should I follow up with a prospect before giving up?

The episode suggests roughly six touches spread across about 30 days, with each message saying something new rather than repeating the same pitch. It also advises against sending a dramatic final breakup email, and instead recommends shifting focus to another contact at the company and circling back to the original prospect only if something has changed.

How should I prospect into small businesses that do not have much public information?

For SMB accounts, the advice is to shift from a fully customized approach to a targeted one based on the ideal customer profile, focusing on common industry priorities and challenges rather than deep individual research. A touch or two can still reference something specific, like a company's social media page, but the bulk of the message should speak to the persona rather than the individual.

Read the full transcript

A conversation between John Barrows and his guest, recorded August 3, 2017. This transcript is machine-generated and will contain errors. Where it disagrees with the audio, the audio is right.

Hey, everybody. It's John Barrows with Jay Barrows Consulting on Make It Happen Mondays. Thanks for joining me. Today's session actually is going to be about how to get engaged with executives. It's pretty much right up my alley as far as what I train, but we put out a post a little while ago about people asking, hey, what do you want to talk about? And this was one of the feedbacks that we got. So I figured I'll do some training today, also talk about a few things of where I'm seeing the industry going. And just make sure. And yeah, and just, I don't know, try to drop some knowledge. I mean, things are changing real fast right now. And I'm watching it change. I'm watching myself become irrelevant with some of the training that I'm doing these days.

So I want to kind of call that out. But before we did any of that, I just wanted to stop and recognize here. Today's Patriots Day here in Boston. That's kind of a special day. It's Marathon Monday, which is great. But it's also gives me a chance to reflect a little bit here. I was actually, you know, the Boston bombing and all that other stuff. And I was actually coming out of a Red Sox game right when I was about to go down to the finish line of the, because that's what happens if you're not from Boston. What happens is the Red Sox are playing, the marathon's happening. When the Red Sox game comes out, everybody kind of walks over to the, to the finish line right there. And I was going to do that.

I remember when I was, I forget how many years ago it was, but five years ago at this point. And I remember walking down, it was a gorgeous day. I was by myself. I was like, you know what, I haven't been out of the marathon for a while. Let me, let me go check it out. But then I paused and I had just had my daughter and I remember I wanted to be home with her instead. And so my gut says, you know what, you know what, it's, this is, I'd much rather be home with my daughter. So I went home instead. And then when I got on the T, actually on the, on the T on the subway, it stopped and I felt a rumble and it was right under where the bombs went off. And we had no idea what it was. And then when I got out, obviously took off, got home and kissed my daughter.

So the reason today's special for a lot of reasons, but it's just also just to reflect on things and realize how good we got it. You know, I always say that no matter how bad you got it, it can't be that bad. You know, no matter how bad my day goes. That's why I watch the news. You know, unfortunately I watch the news every once in a while, just to remind myself, no matter how bad my day goes, it ain't that bad. So we just all got to be thankful for what we got these days. Right. So I want to just start off with that for everybody out there who's thinks they're going through a hard time or something like that. You know, just put things in perspective every once in a while. And obviously some of us are and things suck and we got to pause and reflect on that as well.

But bigger picture wise, a lot of us are doing pretty good these days. So needless to say with that, I wanted to kind of kick things off with the, again, how to get in touch with executives. You know, my training is, is always been focused on engagement with executives. And I mean that at the highest levels, I'm, I've always been a top-down seller. We're going after the CEO, CFO, something like that. And having a message that gets their attention doesn't necessarily sell to them and say, Hey, I want to sell you on something, but gets their attention, says something relevant enough, and then ask for the referral down. Right. And, you know, I've always been a proponent of customized and be thoughtful with your approach and all that other stuff.

But, you know, what's happening now with, um, with all the artificial intelligence, I mean, I'm watching, there's some, there's some tools that I'm playing around with right now that are literally writing emails better than I can for crying out loud. And these are, you know, artificial intelligence tools that are creating messaging that if you read it, you'd be like, there's no way a human didn't write this, but they are now. I think that's a little bit far away from, you know, but not too far away, maybe a year or two out where you're going to start seeing mass personalization by artificial intelligence. Right. And, um, and right now just the noise is deafening, right? The, you know, the emails, content, marketing, marketing engines, sales reps, blasting out template emails.

So it's so customization, as much as I still believe in it, and I still believe in you have to have a very thoughtful, uh, contact strategy as it relates, we got to keep evolving and doing something different right now, because even those customization, you know, one-off two-off emails aren't really getting the responses these days. So what I've morphed to, um, as it relates to specifically getting in touch with executives and those target accounts that we really want to go after is really more about telling a story, really sitting down and thinking through what your story is to that target account, right? Where, you know, everything, if you're following account-based marketing, account-based selling or anything like that, just everything starts with that ideal customer profile.

What does that customer look like? And again, I always recommend everybody really figure out what that is. And I don't mean just from an, you know, industry and, and number of employees stand more at the point. I mean, the nuances there about, you know, what really makes them a great client or prospect for you? What kind of technologies do they currently use? Um, you know, who's the competition in there? What market do they service? All these different little nuanced things. So we can really hone in on that, that core group that we really want as clients. And then once you find those, then it's about really circling the wagons and being almost everywhere. Right. I mean, it's funny. Um, you know, my analogy here, I wrote a blog post on this a while ago, you know, cause people ask me, John, is it email?

Is it in mail? Is it, you know, is it calls? Is it, is it, uh, social? What is it these days to get in touch with somebody? And the answer isn't any one of those things. The answer is all of those things. And my brief analogy on this one is, is, uh, if you've ever seen the movie focus with Will Smith, it's not one of his better ones, but it actually drives home a decent point here. So, so the partway through the movie, so Will Smith's kind of like a guy who hustles people, right. And, and he's a con artist and he goes into situations like, like the super bowl or something like that with a group of people. And they, they squindle all sorts of people. So they pickpocket on them, they play games on whatever it is and they take all their money.

Right. And so what they do is they take all their money and they get together and they say, okay, everybody, great job. You know, we'll see you in a couple of weeks at whatever the next event is. So they do this, they collect all this money and they, they make a million bucks and they say, all right, good job. Everybody will see in a couple of weeks. And they give the wheel, the suitcase to Will. They say, well, please don't go gamble this away. Um, you know, just, we'll see you in a couple of weeks with this. He's like, yeah, no problem. So, because they know he's a degenerate gambler. Right. So he leaves with his girl who's part of this, but she, she doesn't know what's about to happen. And next thing they're at the Superbowl in a suite and they just start betting on random stuff.

Right. They're like, Hey, um, I'll bet you a 50 bucks. You know, it wasn't even a bet. Like it was like, Hey, I'll bet you this guy eats his hot dog before she eats her, you know, popcorn or something like that. And they're betting stupid stuff, but within your distance of this guy, and this guy kind of leans in eventually and says, Hey, uh, can I get on the bet? Right. And Will's like, yeah, sure. So he starts turning his attention to him and they start betting on random stuff. He's like, Hey, I bet you 50 bucks is going to be a running play. Right. And so Will loses. He's like, ah, crap, you know, double or nothing. This is going to be an end around to the tight end, that type of thing. Loses again.

Right. So long story short, doubles, doubles, doubles, loses the million dollars. Right. So he's all dejected. His girl's freaking out. They just lost all this money. That guy's psyched because he took it all. And on his way out, Wills turns around and he's like, you know what? I got one more bet for you. He goes, and the guy's like, man, what are you, he's like, you know, glutton for punishment here. What do you want? And he goes, I'll let you choose any number you want on the field. And I'll bet you, I'll guess what number you choose. Guy's like, what? He's like, there's two football teams down there. Are you out of your mind? You're going to guess what number? He's like, you know, Will's like, I'll, I'll do you one better.

I'll let my girl guess what number. And she's like, no, no, absolutely not. She wants nothing to do with it. Cause she doesn't know what's going on. Guy's like, all right, fine. So he grabs the binoculars and he's looking around, looking around and at the, you know, standing next to the coach is this big guy with 55 across his chest. All right. So he looks at Will and he goes, Hey, you want me to write it down? Will's like, man, I trust you. He's like, all right. So he gives a binoculars to the girl and she's like, please don't make me do this, please. Right. And so she's looking around, looking around. Will's like, just look. And she's looking, looking, looking, sweating it. And all of a sudden she sees down standing next to the coach, their friend who they'd been hanging out with all week with a number 55 across his chest.

And so she looks at Will, he looks at her and kind of shrugs and she goes 55. And the guy's like, no, no, no way. Did you guess that? Like blows his mind that she picked the number. Right. And you know, they double up and they're all happy whenever they leave. And the point of that is the guy was a mark and Will knew it. He was a degenerate gambler and, and he was a billionaire. So a million dollars to this guy meant nothing. And so, and so Will had it so that when this guy landed in New Orleans, which is where the, where the Superbowl was everywhere, he looked, he saw 55. So, you know, the, the license plate on the car that picked him up was 55. The protesters that were standing outside his, um, his hotel were union 55.

The chandeliers in his hotel room look like fives. The song that was playing in the suite during the Superbowl was, uh, the Rolling Stones, woo woo. And apparently in Mandarin, woo woo was five, five. So everywhere this guy looked and everywhere he saw and everywhere he heard, he saw 55. And, and that's my point. So, so by the time he was ready to pick his number, by the way, that, you know, that was the number he was going to pick. And that's where I think we need to be from a sales standpoint these days. I'm going to retweet you everywhere. I'm going to follow you on Twitter and retweet you every once in a while. I'm going to join a LinkedIn group you're on and comment on a quote or, you know, a question that you had, I'm going to send you an email.

I'm going to send you an email. I'm going to make a phone call. I'm going to leave a voicemail. I'm going to retweet. So everywhere you look, you see 55, 55 just happens to be me. Right. And so that whole idea of, you know, I do firmly believe, and I've said this before, I firmly believe that our job is not, it's not to educate our clients on the speeds and feeds and features and functions of our solutions these days. Okay. It's our job to get our clients to think, just think differently. Cause the more you can get people to think differently, it's kind of, again, it's kind of like the, um, the movie inception, right? It's like you plant that seed and you let it grow and make it their idea. If you do that, I think the stats are something ridiculous, but like, if you're the first one to get somebody to think about, you know, doing something different or whatever it is and engage in the sales process that way, I think the stats are something like 70 something percent.

If they make a decision, 70% of the time it goes to the person that got there the first, you know, got them to think the first time. And so that's really what I want to be doing right now is I want to, I want to follow you. I want to kind of socially stock you on all the right ways. Not always trying to sell you on something, but trying to share information, trying to get you to think, trying to answer questions for you. And so that eventually when you say, Hey, you know what, this is something that I need. I'm going to be, I'm going to be the one that you come to. And so as it relates to contact strategies right now, again, it's not about that one email. It's not about that one voicemail. It's about the contact strategy, right?

And that no longer is just email and calls. Now that's email, social call, you know, all these different tools so that, so that we can surround these people and do it in a thoughtful way. And so that's really where, you know, the messages coming from today is once you identify that account that you really want to get into, do your homework on them, come up with a thought process around why they should pay attention to you and a story to tell you guys, um, take a look at, I sent out a, um, a blog post a while ago called finally a contact strategy I can appreciate. All right. And what it was, it was, it was five, 16, six emails that this guy sent me. And you could tell that they weren't tailored to me.

Like he did not go on my website. He did not go on my LinkedIn profile, but they profiled me really, really well. Like, yeah, I was a sales training company and I did the sales training. Right. And so every message spoke to a different, um, uh, challenge that I had a different priority of mine, you know, those types of things. And he dripped it out in a way that, that got me after the fourth or fifth time I started paying attention. And then finally I reached back out as like, all right, fine. You know what? You caught me with this. Right. Cause he did get me to think like my, one of the things he mentioned is, have you ever thought of training as a process? No, fundamentally I know what that means, but I never really kind of put that, that phrase to it.

And so it got me thinking, I was like, all right, let's have this conversation. And so if you want, you know, I know there was a couple of people who had emailed me earlier about, you know, John, Hey, I'm looking for a job right now. Uh, it's the same thing. We're looking for a job versus looking for a client. It's, you have to identify that company that you want to work for. Don't just go submit your resumes because they're a cool company. Why do you want to work for that company? Right. What about them, about their mission, about their vision, about their marketplace, something like that. You got to show me that you actually want to work for my company. I, you know, submitting resumes through a online form these days is I couldn't think of a bigger waste of time.

I have people come to, you know, John, I've submitted 50 resumes and I haven't gotten one callback. It's like, no shit. You just got 7,000 other people. You just got put in a pile. The likelihood of you standing out from that pile is slim to none. The way that you stand out, if you want to get a job is you actually, I would personally go after the CEO. I would, I, you know, what I would do is I would look at a mission statement. I would say, okay, what does this company stand for? What are they doing? What are, what's their projection? What are they trying to do? And then come up with my story to that CEO and say, Hey, you know what? I've been following you guys for a while now. Notice that your mission is to do this.

You know, I'm looking for a company to take the next step of my career with and, you know, I align very directly with what your mission is. I'd love to have that conversation with you. Who, who can I, you know, talk to about an opportunity at your organization. And then, you know, if that CEO spoke at an event or something like that, Hey, I noticed your recent speaking engagement, whatever it is, but if you tell your story, right. And you know, five, six, seven touches, I don't know, whatever the number is, I don't really care. Um, just make sure it's more than one and make sure it consists of like saying something new every single time. So you're not saying the same thing over and over and over again.

All right. Um, but if you tell that story and you sit down and you kind of think through your story, that's the other key here is, is don't just, um, like send an email to somebody and then schedule another activity to follow up in a couple days or whatever it is. And then try to think through again, what you want to say at that point, because now your stories, like you're, now you're trying to make a connection here and it's, and it's usually not going to connect. And so what I do is I, I, I take two hours, once a month, the first business day of every month. And I pick five accounts that I really want to get into. And I just, I do all my homework on them all at the same time. And I come up with five, six, seven different things to say to each one of them.

And I actually implement that contact strategy all right there. So, you know, because if I told you to look for one, one or two things, you know, say, I would say, okay, go do research on somebody and find something to say, right. What you're going to do is you're going to go look, you're going to go and you're going to disregard all the stuff that's, that you don't think is good enough. You're going to be like, ah, that's not good enough. That's not good enough. That's, oh, there's some good to say, right. Ooh, there's something. And then you're going to spend a half an hour or whatever it is to write this, you know, Mona Lisa looking email and fire it off, you know, after like, that takes like a half hour or so sometimes.

And then you schedule another activity about, you know, three or four days later. And now all of a sudden you're like, you know, when that activity comes up, you're probably already 60 to 70 activities past due. You know, there's probably, you probably got a million other things on your plate, whatever it is. And so now to spend more time sitting down and doing research and finding another reason to reach out to somebody that can make some sort of connection to the one that you just sent out, probably not high. So what we end up doing is we end up saying, oh, did you get my first email, you know, bubbling this one up to the top or something stupid like that. But if I were to tell you, Hey, look at all your, look, you know, go down and sit down and look at your accounts or your contact or whoever you want to reach out to and look for five, six, seven different things to say to them.

I bet you can find five, six, seven different things. And again, they might not all be perfect, but they're good enough. And then again, you can tell your story and say, okay, what's my first touch, second touch, third touch, fourth touch, assuming that your first touch isn't going to work. Right. I mean, my expectation is my first email to somebody is not going to get a response. You know, it's more about, I think the stats are always, you know, it takes five touches, whatever the number is, it's almost always on the latter half when people tend to respond. So that's why I almost never make my first email, my best one. You know, I usually make my third or fourth one really that strong value proposition because by that time, hopefully you're paying attention.

And if you do it in a content and condensed manner too, right, it's not, you know, one, you know, I think one touch a week is actually, if you're really going after somebody is, is not enough. I think you have to, that's why I do mine six touches in 30 days, which ends up being like a Monday, Thursday, Tuesday, Friday, Wednesday, Monday type of thing. Right. And if, by the way, if you don't respond after that, I'm not going to send you the breakup email. Like it drives me nuts when people send me that breakup emails. Oh, this is the last time I'm going to reach out to you. It's like, thanks. And by the way, that's a lie. And you know it, you're going to come back after me when your list is dead anyways.

Right. So you go, Oh, sorry. You know, two months later or whatever it is. So why even send that? So I'll come after you six times in 30 days. And if you don't respond to that, whatever, I'm going to go after somebody else with your organization and tailor my message up to them. And then I might come back after you maybe three to six months later, but only if something's changed, right. Something's changed on your end or my end. And so, you know, I think right now, you know, I, I train on this technique. Um, it's called the why you, why you now email technique. And I learned it from Jeff Hoffman and it's, and it works, man. I got, I got crazy business from it. Um, and I've trained a whole shit load of people on this who have gotten tons of responses from it as well.

And it still works if done right, but it's, it's lost a little bit of its value because I don't want to name any names here, but there's some other organizations, other training organizations that take a very similar approach to that. Why you, why you now, right? So the premise of the why you, why you now is something about them, right? Some sort of trigger. You open up a new office, you launch a new product, those types of things. And, um, and then you tie it to you. So, Hey, I saw this happened. The reason I want to talk to you because of this, and then who can I talk to about this? And the concept there is you use that, you go after an executive, you get referred down and you go from there.

Problem is, again, there's some, some marketing org, you know, marketing tools that have kind of genericized that, but then there was also some training organizations that have, again, I don't want to name any names here, but they've, they've, they've used a very similar format and, and now they blast out the C suite. And the reason I know this is because I was doing a training recently and, um, I had a, you know, I'm talking about the top down approach. I'm in front of like 400 reps up on stage, which I hate to be, but, um, you know, and I'm talking about this top down approach and all of a sudden the CEO raises his hand and he says straight up, I'm calling bullshit on the top down approach.

I'm like, Oh crap. Okay. I'm like, come on up here. Let's have a conversation. And he's like, you know what? I get 30 to 40 emails a day from rep saying, you know, who, you know, this is what I do. Who can we talk to about this? And he's like, I don't respond to any of them. And I'm like, all right, let me ask you, are all those emails pretty much exactly the same? It's a quick little value prop. It's a generic email effectively with a quick little value proposition, three names of clients you do homework, you know, you do business with, and then a call to action, which is who can I talk to about that? Is that pretty much all of them? He's like, yeah, every single one of them. I say, okay, look, if somebody were to actually go on your website, do some homework, you know, make a connection to something you had said or something in your 10 K or in your report and really, you know, be a thought, be thoughtful about how they might be able to help, you know, that type of thing.

Would you respond to that? He's like, well, if it was customized, I would, I was like, okay, well, that's the problem, right? Is that these generic emails are going out there and they don't care about conversion ratios. I've actually heard the, you know, a couple of people who train this stuff. They're like, I don't care about the conversion ratio. I send 5,000 emails out and get 10 meetings and you send 50 emails out and get 10 meetings, but I took 10 minutes and you took two hours. What's the difference? You know, it's like, I'm mine. Mine's better. I'm like, oh God, I couldn't, I couldn't disagree with you more because if you send 5,000 emails out to get five meetings or 10 meetings, you just pissed off 4,990 people that you're going to have to go back to eventually.

And those conversion ratios are going to get worse and worse and worse. So, so the problem is, is again, it's been watered down and, you know, the top down, but the other thing with the, the CEO said that I thought was pretty interesting. He's like, you know, it's pretty obvious, but it's, it's interesting to point out. He's like, it also pisses me off when it's blatantly obvious who the best person is to speak with about this. Right. He's like, when he's like, he's like, I got this, all this great HR stuff. I got this great HR solution is the best HR solution I've ever seen in my life. Uh, who's the best person to speak with about this is like my HR person. Like, don't you use LinkedIn? Like, what are you an idiot?

And so I think that was, that struck home for me because I think it used to be cool to kind of go after any of the C suites and say, Hey, I got this cool solution. Who can I talk to? But now if you're not in that thread, if you're not like, if you're still in HR, you can probably go after the CFO. I mean, you can go after the CEO, but only if it's, you know, that your message can resonate to the language of CEO speaks. Right. And then I probably wouldn't even ask for who the best person is to speak with about this. I'd actually ask for their time instead of the referral, just to say, Hey, I'd like to get your perspective, to make sure that this is something that could align with your priorities and what you're trying to accomplish.

And then if after that, you know, I can talk to somebody else. So my call to actions tend to say, Hey, now with my six touch campaign, I tend to go after you. Hey, what's the best way to get some time on your calendar, have this conversation. And then after like the third or fourth one, if you're not responding to that, then I'll say, Hey, is there somebody else in your organization that might be a better fit for this? So a couple of nuggets there. Um, and then also on call to action, by the way, you don't, I've also loosened up my, uh, approach on this where I used to say it was, you know, you had to ask, you know, there's be direct with your call to action. Always make sure you know what you want.

Right. And really it was, it was either who's the best person to speak with about this, or what's the best way to get some time on your calendar. That was, that was your call. That was my call to action for the past, I don't know, 10 years for crying out loud. But I've noticed now that it's not always about asking for somebody's time or asking for them to talk to you. It's, it's about kind of, again, nurturing that and planting that seed. So I think if you come up with your story and you sit there and you can say, okay, you know what, my first email is going to be, you know, maybe something I saw that, that, um, that I thought, you know, just a value proposition or something like that and say, Hey, you know, is this, is this worth, you know, sending over some information about just to see if they bite on that.

And then maybe asking a question like, Hey, is this something that you have within your organization or those types of things? And Hey, have you seen this? Uh, and then maybe, Hey, I got a, uh, you know, a case study here. There's somebody similar to you. Is that worth having a conversation about when are you free to have that conversation? So, you know, it's kind of like Gary Vaynerchuk's like jab, jab, jab, right hook, right? So like add value, add value, add value, add value, then ask. It's kind of, that's this, that's the way I'm looking at contact strategies these days. Um, so needless to say, um, I know there was, uh, some questions that came in, but, um, some, some things that came up beforehand about, you know, engaging with executives and those types of things.

I try to just to summarize this all, just figure out who you're going after and why I think maybe the top down approach is a little bit overdone. So I would actually go after the person that you want to talk to at a high level though, like VP, that type of thing. And, and really try to engage with a multi-touch contact strategy. All right. See if they, um, see if we're coming up with some questions. I got Connor here when you're selling to SMBs and there isn't currently information readily available about their company. How do you customize a message to them? Great question, Connor. Cause I think this is a, this hits the quality versus quantity approach, right? I mean, if you are enterprise and that's when I talk about, um, account-based marketing, account-based selling, really that's only relevant to the enterprise.

Like when you only have a handful of accounts that you're going after or maybe mid market, but big market, right? When you're SMB, I think you, you, there's three types of contact strategies. Okay. There's the fully tailored one. Then there's the targeted one. And then there's the templated one fully tailored. That's for your tier ones, kind of those select clients that you really want those five a month that I talk about, right? Then the targeted ones, that's where I think, especially from an SMB standpoint, we need to be. I would think more along the lines of if, if there's not a lot of information, then, then really think through that persona and think about what their priorities are in that industry and the challenges that they're faced with and share information out that way.

You might, you might, might not be fully customized, but you're at least you're, you're targeted to that individual. And, and Connor, definitely take a look, go look at my blog posts, um, called finally a type in Jay Barrow's blog, uh, finally a contact strategy I can appreciate because that is the one that I would highly recommend paying attention to, uh, with your contact strategies for the SMB market. Cause you're right. There's just not a lot sometimes going on on those accounts to look for. Um, but there's always some, you know, like they might have a Facebook page or something like that you could reference. So maybe one or two of those touches could be tailored, but I would think more about, you know, what's the profile, like what are some of the components that make up those ideal customer profiles for them?

And then, and then tell your story based on that. But take a look at that, uh, that, uh, finally a content, that blog post I put out there, because that is my belief on how you can do, uh, targeted messaging at scale without blasting out a million template shit emails. Okay. So take a, take a look at that one and see what you can find. All right. Um, so about five minutes left here. If anybody has any questions, feel free to fire them away. Um, I will say one of the things that, uh, if you want to follow me on Snapchat, it's John Amazon, Michael Barrows, B A R R O W S all one word. And the reason I throw it out now is because I am actually headed to, uh, this is going to be a crazy week for me.

Um, after this, I had to DC tomorrow, well, tonight I train in DC tomorrow and then I'm in San Francisco on Wednesday and then a little bit North of LA on, um, Thursday. And then I take the red eye to New York to head over to, uh, Vayner media. So Gary V has got this, uh, 4d session that he's doing with 12, you know, 12 people, I think 13 total, um, where it's for companies. Cause I actually looked into VaynerMedia to do some marketing for me. And like the entry point is like something like half a million dollars and I'm like, yeah, I'm doing well. I ain't doing that well. So needless to say, I was not going to work with them, but, um, throughout the sales process, they actually gave us some really good insights.

And now they came up with this thing for, you know, X amount of dollars. I think it was like 10 grand for the day, which seems like a lot, but it's jam packed from like nine o'clock in the morning, seven o'clock at night. And you get to meet all their department heads and go through everything that they know, hopefully and meet Gary and have a keynote from him and those types of things as well. So, uh, I'm going to be chronicle on that journey on Snapchat, obviously. And hopefully I'm going to walk out of there with some insights that I can use to apply and transition over to you guys as well, as far as what I've learned. And so next week's, um, uh, make it happen. Monday is going to be all focused on what I learned.

Uh, hopefully what I learned from Gary V and, uh, the team over at VaynerMedia on Friday, I'll be coming in off a red eye though at five 30 in the morning. So it's going to be an interesting day and need a few more than a few red bulls to make sure I get through that. So anyways, but, uh, as always, you know, thanks for your questions. Thanks for sharing. Uh, if there are topics that you want me to talk about, please hit me up on Snapchat, on email, on Facebook, hit me up on this link. When this thing goes out, we get a ton of engagement after the fact. So I'm going to start playing around with different times, uh, for make it happen Mondays because 1230, you know, it seems like a decent amount of people join, you know, but it's not necessarily like a, you know, like, you know, thousands of people or anything like that.

Not that I'm expecting it. Um, but you know, I really do genuinely appreciate those of you who are following me and sharing out that content that I'm putting out there because I'm just trying to, I'm just trying to do my thing too. Like I hope one of the things that comes across with, with what I do is that I'm not a trainer. Uh, I'm a sales guy that just came across some decent stuff and I'm, I'm still on every day. So I'm learning new stuff every day. I learned from you guys when I listened to you and, and, and, you know, you guys follow me and share stuff. So, uh, please keep sharing, please keep asking questions and, uh, make it a great day. All right. So I'll make it happen today. Make somebody smile too.

Right. Like I said, be appreciative for what you got. It's, um, I don't think enough of a stop and, and, and really, really put things into perspective of how good we got it. All right. So make somebody smile today. Make it happen. Thanks. Bye. Bye. Bye. Bye. Bye. Bye. Bye.

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