Client results
Sales leaders and reps come into JB Sales programs with a specific problem. They leave with a specific result. Every number below is one client reporting their own outcome, named where they allowed it. None of them is an average, and none of them is a promise.
Teams that run Filling the Funnel usually arrive struggling with outbound volume, call booking rates and pipeline quality.
The Salesloft platform combined with the techniques the team learned during John's training gave us a 10x return.
Increased pipeline by $24M.
We increased outbounds by 88% last quarter.
I personally was able to get 5 to 10 cold outbound leads before adding the tips and techniques from Make It Happen.
For teams that have pipeline but struggle to convert, Driving to Close works on the fundamentals that move a deal.
Win rate up 30% and close time down 10%.
Deal size has increased 10% and close time has decreased 15%.
These are individual sellers who were behind pace and used JB Sales methods to turn it around.
I was at 22% of pace for Q1 when I bought this and I just hit 111% of quota.
I have been consistently hitting my quota for the past three quarters, and I am also the only one in my cohort doing it.
Larger organizations use JB Sales to address conversion problems at scale. One recent engagement with a Fortune 500 company focused on trial to opportunity conversion.
We increased conversion rate from trial to opportunity from 1.5% to 5%.
The thing leaders say most often is that the work is practical. Teams leave with tools they can use the next day, not a framework they need to translate into action first.
His session was one of the highest rated of the entire conference. Everyone left with actionable tools to go home and crush quota.
Most clients report movement in their key metrics within one quarter. Leaders who go through JB Sales Advisory get a written diagnostic of their sales motion and a 90 day execution plan within the first 30 days. Meaningful improvement in pipeline quality, win rate and deal size typically shows up within the first quarter. Full transformation takes six to twelve months depending on team size and starting point: skills embedded, systems rebuilt, and AI integrated into a workflow that actually works.
It depends on your team size, your starting point and which program you run. The numbers on this page are real client reports, not guaranteed outcomes. That said, teams that have gone through Filling the Funnel consistently report improvement in outbound activity, booked calls and qualified pipeline. Teams that go through Driving to Close report improvement in win rate, deal size and time to close. Most see movement within one quarter.
Every number on this page is from a specific client. These aren't aggregate results or statistical averages. Each one reflects what one team or one rep reported from their own experience. What you get depends on what you bring in, what you fix, and how consistently you apply the methods.
Sales teams across B2B, from high growth startups to Fortune 500 enterprises. Past clients include teams at Salesforce, LinkedIn, Google, Amazon, Okta, Talkdesk, Cloudera and Qualtrics, among many others. John has spent 25+ years inside sales organizations like these before building his training and advisory practice.
Both. Filling the Funnel and Driving to Close are available as team engagements. JB Sales Elite is a three-month one-to-one coaching engagement for individual sellers. JB Sales PRO is an on-demand membership with the full training library.
It depends where you are. If you're a sales leader deciding whether to retrain, rebuild, or replace your team for the AI era, JB Sales Advisory is the right starting point. If your team is intact but struggling with pipeline or close rates, team training is the right move. If you're an individual seller looking to improve your numbers, start with Elite or JB Sales PRO.