You may have heard about the benefits of LinkedIn voice messages. Many sales reps, including Morgan, are using them with great success. Of the 125 Morgan has sent, he’s seen 50 responses and booked 25 meetings. That’s a 40% response rate, and 20% success rate in getting next steps.
Here’s how you can get started with LinkedIn voice messages.
Who you can send them to
Currently, you can only send a LinkedIn voice message to anyone that is a first-degree connection. That means you can’t send them through an Inmail or through Sales Navigator. We don’t know if (or when) that will change, but currently, you have to be connected.
Tip: Connect with your prospects after a meeting while you’re still fresh in their mind. This will make it much easier to send them a voice message down the road. Also, try to include personalized Linkedin invitations as part of your cadence to cold prospects.
How to send them
From the LinkedIn app, go to your messages, and find the person you’d like to send the voice message to. From there, click the microphone; this brings you to the voice screen. Hold down the microphone button while you want to record. If you want to take a breath and pause, slide your finger away. If you let go, it will cancel the message. To send the message, keep your thumb or finger on the button and release it. You’ll be prompted before the message is actually sent.
Make them efficient
LinkedIn voice messages are limited to 60 seconds, which means you have to use your time wisely. 60 seconds can go by fast as you’re recording, and feel like an eternity when you’re listening to them. We actually recommend keeping your voicemails to about 30 seconds, if possible.
Before sending any voice messages, try them on your coworkers and people you know well first. This will help you find out what sounds good, and build your confidence to use them as part of the sales process.
The Structure of your message
Make sure you have a solid structure for your call that includes a powerful intro, the reason for your call and the call to action.
Your intro should get right to the point and focus on getting their attention. We like to start with some personalized information we found out about them on their Linkedin profile to make it relevant. For instance, if we see someone was hiring SDRs, the intro might sound something like “Hi Sara, I see you’ve posted recently about hiring SDRs to help XYZ company achieve their aggressive growth goals.”
Then have a strong reason or value prop that is associated with what you saw on their profile and say something like: “the reason I wanted to connect is because we’re working with other sales leaders who are hiring SDRs to help them ramp new hires by giving them the structure, tools and techniques they need to drive high-quality meetings with your target prospects.”
Finally the Call to Action. What do you want? Be specific.
Have you experimented with LinkedIn’s voice messages? Let me know in the comments if you’ve found them to be successful.
Make it Happen!