Sales team training
Practical systems your team can use this week.
John trains sales teams on the skills that move numbers, then shows them how to use AI to do it faster, sharper, and at scale.
B2B sales leaders who need their teams to perform, with AI or without it.
Activity is up. AI made it easy to send more emails, and buyers learned to ignore all of them. Your reps are spraying generic outreach at too many accounts when they should be going deep on the ones that matter.
Buyers show up having done their research with AI. Your reps run the same discovery script anyway, pitch too early, and lose deals to "no decision." The rep who builds trust fast and meets buyers where they already are wins the deal.
A two-day workshop, a binder, and back to old habits by Friday. Your top 10% will be fine either way. The real lift is in the middle of your team, and they need skills they can use Monday morning, with AI built into how they work.
Two practical systems for building pipeline and moving deals, with AI doing the research and your reps doing the thinking.
Program one
A repeatable system to book meetings with the right people at the right accounts. Built on context over content, with AI doing the research and your reps doing the thinking.
Program two
A deal process that uncovers real impact, creates urgency, and keeps deals from dying in "no decision."
B2B sales training for teams, delivered live, remote, or self-guided. Every package includes AI prompt packs that turn the training into daily workflows your reps actually use.
Self-guided sales training for teams that want John's full Filling the Funnel and Driving to Close programs on demand, with live monthly coaching.
Custom sales training delivered live by John and tailored to your team. Your reps finish with an AI sales operating system built during the program.
On-demand training plus dedicated time with John, for larger teams that want live coaching and hands-on help putting AI to work.
Every engagement is scoped to your team. Onsite delivery starts at $30,000 plus travel. Not sure which fits? Book an intro call and we'll figure it out together.
Results from teams that put the frameworks to work.
+59% qualified pipeline
...the techniques the team learned during John's training gave us a 35% increase in booked calls and a 59% increase in qualified leads pushed into the pipeline.
29 meetings in 90 minutes
Our call blitz was very successful. We actually scheduled 29 net new meetings as part of the call blitz, and it was just in an hour and a half's time.
AI training run on real prospects
John is knowledgeable about which AI tools actually provide value to sales professionals in their daily lives. It was more than a didactic training where he took my team through practical scenarios using the tools to get to some of our actual prospects.
Under 1 hour to an AI prospecting playbook
JB doesn't waste time. In under an hour, he gave us a playbook to use AI to do deeper prospecting, uncover triggers faster, and personalize without slowing down. He's tactical, blunt, and knows what works in real sales situations. I've been selling tech for decades, and I'm walking away with new tools I'll actually use.
Global ADR team trained
The John Barrows Filling the Funnel program gave our global Account Development team the structure, approach and skill to proactively find and engage prospective customers. The training and coaching was critical to our team's ability to achieve results and differentiate our message.
25+ years of selling, leading, and training B2B sales teams.
John Barrows is the founder and CEO of JB Sales. He started as an SDR making 400 dials a week, helped grow a self-funded startup through its acquisition by Staples, and has since trained sales teams at Salesforce, LinkedIn, Google, Amazon, and Okta. Today he helps sales leaders decide whether to retrain, rebuild, or replace their teams for the AI era.
3x LinkedIn Top Voice in Sales · Featured in Forbes · Author of I Want to Be in Sales When I Grow Up · Host of Make It Happen Mondays
Two core programs. Filling the Funnel covers prospecting, pipeline generation and top of funnel execution. Driving to Close covers discovery, objection handling, negotiation and deal control. Both have been updated with AI integration, so teams learn the fundamentals first and then how to use AI to execute faster and at scale.
Teams starts at $7,500 and Dedicated at $30,000. Flex is $25,000. Onsite delivery starts at $30,000 plus travel. Every engagement is scoped to the team.
The core prospecting program, used by more than 100,000 B2B sales reps worldwide. It teaches reps how to identify their ideal customer profile, develop sales ready messaging and execute a consistent outreach cadence across email, phone, LinkedIn and video, now enhanced with AI to increase output without losing the human element that gets responses.
The deal execution program, covering the full sales cycle from discovery through negotiation and close. It teaches reps how to run better discovery calls, uncover real urgency, handle objections with context and negotiate using an objective scorecard. Like Filling the Funnel, it shows reps how to use AI at each stage without replacing the judgment and relationships that win deals.
Yes. Every package includes AI prompt packs, and Dedicated includes building an AI sales operating system inside your team's AI platform, including Claude, ChatGPT, Copilot, or Gemini.
B2B companies selling deals of $10K+ ACV, with teams using AI that haven't standardized how to sell with it.
Both. JB Sales offers in-person and remote team training, plus self-guided on-demand access through JB Sales PRO.
Homework between sessions with feedback from John, AI prompt packs, on-demand reinforcement, and a manager follow-up session turn the training into an operating rhythm rather than a one-time event.
Ready to
Pick a time that works and we’ll talk it through. Tell us how many reps need training and the call goes straight on the right calendar.