Join 3000+ Sales pros
in JB's sales Learning Lab

learn to land more meetings and close more deals

SIGN UP FOR THE MEMBERSHIP

sales is hard.

Does any of this sound familiar to you? If YES - keep scrolling.

  • You feel "the ick" when you reach out to prospects
  • Your ability to perform is inconsistent and you take your work home with you
  • You get "quota anxiety" at the end of the month/quarter and have management looking over your shoulder
  • You're missing out on commissions that prevent you from living a life you WANT to live

This is why we built
the jb sales learning lab

Land more meetings and close more deals.

  • Learn the fundamentals so you can sell without selling your soul
  • Regain control over your career growth, and time
  • Earn more $ because these tactics and strategies will actually get you results
  • Get direct access to John in monthly group training calls (companies pay $100K+ for this)
Sign up for the membership

Check Out What Others Say About MY Training

Derek grant

Head of Sales
‍AdPipe

Tom Riley

Director of Sales Enablement
TCP Software

Jason Inouye

ARII

Sign up for the membership

WHat You Will Get

CORE MEMBERSHIP

Land More Meetings. Close More Deals.

  • Term 12 Months
  • Access to John Barrows
  • Filling The Funnel Training
  • Driving To Close Training
  • Monthly Group Coaching Calls
  • On Demand Bonus Trainings

$419 $720/Year

BUy now

Our Courses

Filling the Funnel

This program is meant for anyone who is responsible for generating qualified meetings with target accounts. The main focus is outbound prospecting into new accounts but the program is also relevant to teams who deal with inbound leads and also ones who need to get more business from existing accounts.

SETTINGTHE STAGE

  • The Death of the Average Sales Rep
  • Context over content
  • The Science vs the Art of Sales
  • Know Your Success Equation
  • The fundamental process of Sales - AIDA

DEFINE YOUR TARGET

  • The details of account segmentation and prioritization
  • Your tailored, targeted and templated approaches to each segment

TARGET YOUR RESEARCH

  • Identifying the triggers that align with your solution
  • Efficient research to find the triggers/reason to reach out to your accounts

KNOW YOUR PERSONAS

  • The Power Line and pros/cons of top-down versusvbottom-up approach
  • Your tailored, targeted and templated approaches to each segment

DEVELOPING THE MESSAGE

  • Characteristics of effective 'Attention Grabbers' that earn interest in the first 5-15 seconds
  • A messagingformula to generatemultiple Attention-Grabbing statements
  • Exercise: Develop Attention-Grabbing statements using the messaging formula. Submit for review and feedback

DELIVERING YOUR MESSAGE (EMAIL)

  • The optimal amount of personalization in an e-mail
  • The "AIDA" e-mail approach
  • E-mail examples and templates

DELIVERING YOUR MESSAGE (PHONE)

  • The difference between weak and powerful introductions over the phone
  • Breaking through the noise with calls and voicemails that get a response using the "Winning Call"
  •  Linkedin voicemails and video calls
  • Exercise: Develop an AIDA e-mail to one of your Tier1 Accounts

LEVERAGE SOCIAL

  • Leveraging social listening tools and to get alerts on triggers for your Tier1 accounts
  • What to look for and how to look for it
  • Creating your morning routine

BUILDINGYOUR PERSONAL BRAND

  • Why building your personal brand is so important
  • The key to authentic brand building
  • Sharing content with context

IMPLEMENT YOUR CONTACT STRATEGY & STRUCTURE YOUR APPROACH

  • The optimal contact strategy
  • Structuring your 'tailored' approach to your Tier1 accounts
  • Setting up your morning routine
  • Owning your calendar

Driving to Close

This program is meant for anyone who is responsible for full-cycle sales for both new and existing accounts. It provides a framework and structure that any sales executive can use to more efficiently manage clients through the sales and/or renewal process.

OBJECTIVE NEGOTIATIONS

  • What it really means to negotiate
  • The Rule of Reciprocity versus Quid Pro Quo
  • The objective components of the buying and selling process
  • Creating a common language with your prospect, management and partners
  • Objectively assess the true "health" of any deal
  • Establish and maintain controlthroughout the entiresales process
  • Ensure accurateforecasts based upon measurable prospectactions
  •  Exercise: Build your Give/Get Scorecard

MEETINGTHE CHALLENGE

  • The main challenges of meetings
  • Your meeting preparation checklist
  • Confirming and controlling meetings
  • Follow up to align expectations, gain commitment and earn respect

THE IMPACT OF QUESTIONS

  • Aligning your questions to your different personas
  • The 3-4 problem oriented topics to focus on
  • The different types of questions and when and how to use them
  • Exercise: Create your impact questions segmented by persona

EXPECT THE OBJECTION

  • Your common objections
  • Knowledge is power and preparation is key
  • How and when to use specificobjection handling techniques

KNOW WHEN TO CLOSE

  • Why closing is difficult
  • The different type of closing styles and the pros and cons of each
  • The different type of closing styles and the pros and cons of each